Uses Of Business Cards

Product Feature

Sep 14, 2020

5 Different Ways to Use Business Cards

5 Different Ways to Use Business Cards


We are all trying to adjust in this new world. Because of COVID-19, most events, conferences and trade shows have been canceled or postponed leaving you with the inability to hand out your business cards. The main reason people use business cards is to hand something tangible to a potential client so they remember you. This virus in 2020 has robbed your business of an opportunity...so what can you do?


Find Creative Ways to Use Business Cards!


Don’t fret, you can utilize business cards in a different way. Not all of these ideas will be applicable to your business, but maybe it will stir a new idea! As Ken Hakuta once said, “Lack of money is no obstacle. Lack of an idea is an obstacle.” Keep in mind that a business offers you a lot more space than you may have thought, especially if you use both sides. 


Discount Cards


Whether you’re showing your appreciation to an existing customer or you’re encouraging a new customer, everyone LOVES a good discount. Especially in this economy where people are quarantining and overall happiness is at an all time low, you can brighten someone’s day by saving them some money. On one side, you can have your offer or discount displayed, and the other could be your contact information like you would normally print on a business card.


Examples:


  • Meg walks into a locally owned boutique for the first time. She’s honestly just browsing, but you can tell that she seems to like your products. Hand her a limited time discount card to entice her to purchase something in your store.
  • You own a neighborhood restaurant. You notice that your pizzas are selling out for dinner, but you’re looking to increase your takeout orders for lunchtime. When Peter orders his favorite pizza from you, hand him a discount card that offers him a B1G1 sandwich deal during lunchtime. 


Reward Cards


Reward cards are a fun way to keep your customers coming back and developing long-term loyalty to your business. You are not giving them an instant discount like Option 1 above. On one side, you can have a cute design that either an employee marks after the purchase or punches a hole through it. If you want to get fancy, you could create a plastic card that is a digital rewards card so you can keep it forever. The other side would display your contact information.


Examples:


  • Carl walks into a cafe looking for boba. He’s never ordered from your business. As the business owner, you know he will love your boba tea, so after his purchase, you hand him a loyalty card and mark the first one complete (ex. order 9 boba teas and get the 10th free!). He now has a reason to come back for your boba tea because of the incentive you created. 
  • Jill loves your salon. She always gets her hair cut from you. You have a plastic reward card that you scan and it converts her purchases into points. Every dollar is 10 points. When Jill reaches 5000 points in salon services, she gets a free haircut or money back on her next service. 


Keepsake Cards


Do you collect baseball cards, stickers, coins or stamps? Well, even if you do not collect them, many of your customers may love collecting keepsakes. Or maybe your cards have nothing to do with collecting but your business card is functional so people keep it anyways!


Examples:


  • You are a real estate agent. You decide that you want to make your business card a measuring tool. One side is your photo and contact information and the other side is a ruler. Now when you hand this to a new client, they will most likely keep it because they now have a wallet size ruler!
  • You own a restaurant. You’ve decided to create some cool food art or other type of art on the back of your business card. If people take a photo or video of your card on social media and tag you, they enter a monthly raffle for awesome discounts. It’s a great way to get your name out there with some free social advertising. 


Referral Cards


When you are happy with a product or service, you tell your friends. Word of mouth goes a long way for a small business that does not have a big advertising budget. You can motivate more people to talk about your business by encouraging them to do so with a refer-a-friend discount for you and your friend. 


Examples:


  • Ralph visited your car wash for his vehicle to be detailed. You hand him a referral card so he can hand one to his friends. If Ralph’s friend brings in that referral card, his friend gets a discount. 
  • You own a spa. You have success with your massage services, but you want to encourage people to get facials at your spa. Paula just paid for a facial with you. Reward her by giving her a referral card. If one of her friends comes in for a facial, Paula will also get a free facial. One side is your contact information and the other side is a place for people to write their name and their friend’s name. 


Appointment or Reminder Cards


Appointment cards are common and often seen in the medical industry. How many times have you walked out of a dentist’s office with a card that has a date six months ahead? Or your local optometrist sends you a reminder to make an appointment one year from now to order new contacts? These are the most common and recommended ways to use an appointment card, but there are other ways. 


Examples:


  • If you experiment with the material you print on, you could make reminder cards for other things too...John and Lisa are getting married. They decide to make a cute save the date magnet. You will always remember the invite because it’s visible every time you open the fridge. 
  • You own an art gallery. You typically give a brochure or nice postcard to people entering the art gallery with information about the current exhibit and artists involved. If you also hand out a nice card promoting the next event or upcoming exhibit, people will be likely to return if they enjoyed the first exhibit. 


We hope you found this useful. We have experience printing traditional business cards as well as creative ones that were used for the five functions mentioned above. Think outside the box, we love new ideas!



Pick A Side

News

Aug 31, 2020

Pick A Side

Pick A Side


It’s 2020. You’re stuck in traffic on the 405. What catches your eye?


Bumper stickers!


Although we may not be driving as much as we used to because of COVID-19 limiting our social events, bumper stickers are still prevalent and relevant. Because of elections coming up in November, you will see a rise in bumper stickers. 


People want to show who they’re voting for and encourage others to vote with them. You know how people are using bumper stickers nowadays, but did you know how bumper stickers came to be?


Gill-Line Productions was established in 1934 in Kansas City and may have been the first companies to print bumper stickers. They were typically tied to the car bumper with paper and string! But after WWII, Forest Gill started testing ink and adhesive which is how the bumper stickers came to be. No more string needed!


The demand for bumper stickers started in tourism before moving to politics.


Americans had spent their savings to buy a car. In order to encourage people, national parks and other places would hand out bumper stickers so people could feel proud and show off where they’ve been. In the 1950s, bumper stickers became really popular. The 1952 Presidential election between Eisenhower and Stevenson is where bumper stickers received its spotlight with the “I LIKE IKE” stickers. 


When President Eisenhower ran for reelection in 1956, people got new bumper stickers with “We Like and We’ll Stick with Ike and Dick.” In 1952 and 1956, the use of bumper stickers with catchy phrases legitimately helped President Eisenhower get elected. Since then, every presidential candidate has used bumper stickers in their campaign. They typically work with the union shops to create them. 


Fast forward to 2020. We may be more polarized as a nation with our political views, that has not stopped the use of bumper stickers. People like to customize their own catchy slogans to express their views, whether it’s about the upcoming election or something else. 


Bumper stickers provide visibility! 


The purpose of this blog is NOT to compel you to buy either a Biden or a Trump bumper sticker. However, we DO recommend using bumper stickers to encourage good in the world. One way is to increase voter turnout. If you are not comfortable sharing your political views out in the open, then display a bumper sticker that encourages people to come out and vote. Come November, us Americans will have to pick a side.

Are Sports Fan Cutouts The Future?

News

Aug 24, 2020

Are Sports Fan Cutouts The Future?

Are Sports Fan Cutouts The Future?


You must be thinking to yourself, what are sports fan cutouts? Exactly what they sound like. You send a photo of yourself in your favorite team’s garb to a company that prints your photo into a lifesize cardboard cutout. They then install your cutout on a stadium seat overlooking the field. We are not making this up, we swear! 


Sports fan cutouts are an example of creative large format printing in the time of COVID-19.


Many sports events have been canceled or postponed. The National Football League (NFL) held its draft virtually this year and canceled all of its preseason games. Major League Baseball (MLB) typically starts in the spring and runs until early fall, but this year, the games were postponed until July 23, 2020. 


The professional sports leagues have been trying to find safe ways for sports fans to show their support as well as makeup revenue. The solution? Sports fan cutouts. Dedicated sports fans from around the country are paying for their lifesize cutouts to be printed and installed so they can support their favorite team and also feel like they are there. 


Oakland A’s and San Francisco Giants were the first teams to adopt this idea. Rather than having the printing vendor, AAA Flag & Banner, install the cutouts, the Giants are working with a nonprofit to employ people that are homeless to install the cutouts. What a great initiative to help those who are struggling the most right now!


Craig Furst, CEO of AAA Flag & Banner, saw lifesize cutouts being used in Europe and decided to pitch it to his sports contacts in the United States. More and more MLB sports teams are adopting this idea, but offering different types of things...these are constantly evolving. 

 

  • If the cutout is still in good shape, they may ship it back to their fan as a keepsake
  • Seasonal ticket holders may get their cutout for free
  • The cutout may be be purchased for a specific seat
  • The cutouts are being sold to fans but they don’t have the ability to pick their seats


How have they been printing these cardboard cutouts?


Using EFI presses, including the hybrid LED Vutek. The shop also uses several Zünd cutters, along with a labeling and tracking system to ensure all jobs get to the appropriate places.


There have been thousands of orders already and Furst believes he will see another round. The NHL, NBA and NFL are also looking into this as well as collegiate sports teams. 


So long story short, sports fan cutouts are probably here to stay until there is a vaccine. 



What's In A Label?

Product Feature

Aug 17, 2020

What's In A Label?

What’s in a Label?


We are not talking about the intangible labels we place on relationships, but actual physical labels. Don’t fret! Labels are everywhere, but most businesses take them for granted and don’t realize how much labels can make a difference for your brand. 


When you’re a business, it’s important to look at what you’re selling and the type of label you’d need to create. 


Labels define your business!


If you don’t believe us, try these four fun exercises the next time you’re out and about. Oh, and put yourself in the shoes of a consumer when you’re doing these exercises below:


Exercise 1: Product identification


At your neighborhood grocery store, walk by the soda aisle. There are so many bottles of different types of soda, but you’re specifically looking for Coca-Cola. Did you quickly scan the label color/design to find it?


Of course you did!


It probably was subconscious...you did not even read the label, you just knew what the bottle looked like and you walked straight to that part of the aisle. Sure, that has to do with Coca-Cola’s bold red color with white lettering, but also because the labels reflect that. Labels help you identify products and/or brands. 


Exercise 2: Product Promotion


Your family loves Porto’s bakery (then again, who doesn’t)! Porto’s sells everything from fresh bread to pastries to cakes to sandwiches. When you bring a box of baked goods home, is your family already excited before they see what’s inside?


Yes, they are! 


Because when people see the Porto’s label, they already know that whatever is inside that box is bound to be delicious. Their reputation is unmatched. The label carries weight and promotes the brand. 


Exercise 3: Product Grading


You just ran out of The Body Shop’s Tea Tree facial cleanser, but you want to try something different. You head to The Body Shop and they have many types of facial cleansers besides Tea Tree (e.g. Seaweed, Vitamin C, Vitamin E, and others). It’s the same size and packaging; however, the color of the tube and label is different. Do you look at the label to tell you which type of facial cleanser is for you?


Yes, you do! 


The vitamin C tube is orange, the seaweed tube is blue, the charcoal tube is black, the list goes on. The colors chosen for the packaging and label design match the type of facial cleanser. This is an example of a company exhibiting product grading. Product grading is when a brand uses the same label design but changes the colors and text to differentiate it from its other products in the same category.


Exercise 4: Product Description by Law 


You are feeling under the weather so you decide to drive to CVS to get some over the counter medication. You mom told you to buy a bottle of Nyquil and a bottle of Dayquil. Now, you’re in your bathroom taking out the Nyquil bottle from the box. You’ve never used Nyquil before, do you look at the label for the instructions on the dosage?


Of course!


When it comes to medication, companies are required by law to include the dosage, side effects, instructions, ingredients and more. Sometimes you have a flap on the label that you need to turn over to expand and learn more information about the product. 


Labels are necessary for product descriptions, identification, grading, and promotion. 


The more unique your label is in terms of design and shape, the better it is for you...because your product is not the only one on the shelf. We’ve seen people opt for the bare minimum, but that’s not going to help a customer take your product off the shelf.


At Axiom Print, we have experience printing multiple types of labels

  • Brand Name
  • Product Name
  • Ingredient Listing
  • Nutrition Facts 
  • Legal Warnings

 

Having a label that fits your brand identity is crucial...and we are here to help you!

Top 8 Business Card Trends in 2020

News

Aug 10, 2020

Top 8 Business Card Trends in 2020

Top 8 Business Card Trends in 2020


We are more than halfway through Q3 of 2020. Granted this year is an outlier for every industry, we still wanted to show what the business cards trends are so you can start planning for next year. Most, if not all of these trends will still apply to next year due to the pandemic.


Don’t be fooled by size, business cards MATTER.


Regardless of how technologically advanced we have come, those 3.5 by 2 inch business cards still hold weight. And as with everything, there’s too much competition, so people keep searching for ways to make their business card stand out. 


Check out the top 8 trends in business card design in 2020!


Now, our only caveat is that depending on your brand, these trends may not specifically work for you. That’s why we have our amazing account managers and designers, because they help provide guidance on these types of things. Our first trend we want to cover is shapes!


SHAPES


There is nothing wrong with the classic 3.5 by 2 inch rectangle, but even doing something as simple as rounded corners makes the shape different. Of course, we recommend doing out of the box shapes that are relevant to your business. For example, if you sell dog food, maybe the shape of a pet food bowl or a dog bone would be clever! We have a lot of experience with die cutting custom shapes for clients. 


ETCHING


Also known as embossing or debossing, etching a design or text in your business cards adds a nice tactile element to them. Embossing and debossing were mostly used in wedding invitations until now. Emboss means to raise a design or letter from the surface while deboss is when the design is recessed or sunken into the surface. We have experience doing both. 


COLORED EDGES


The combination of ultra thick cards with a nice contrasting or complementary painted edge is stunning. Let’s just say your two main logo colors are black and white, but you use one of your secondary brand colors as an accent for the edge...voilà, your cards will stick out in the best way possible. Another cool idea is the triplex color edge. The main difference between triplex color edge and painted color edge, is one specifically refers to painting only the middle layer in the “sandwich” versus painting the whole edge.


HAND-ILLUSTRATIONS


Illustrations that are either sketched by hand or give the appearance as such show delicacy and care. Particularly, if you are a company that has to do with nature, wellness, or spirituality, then we highly recommend illustrations. Hand-illustrations add a feeling of personalization and approachability. 


MINIMALISM


Minimal lines, dots and symmetry are always in fashion. You don’t have to worry about this clean design ever going out of style. Use sleek lines to separate your brand, go modern. Minimalism started back in the 1960s in the United States and is still relevant.

 

TEXTURE


Whether your business card is cork, linen, hemp or a different type of cardstock, texture is becoming increasingly important. People are inherently tactile, the need to touch is human nature...so make it count with texture that feels nice.


NEON


Whether it was Stranger Things (the Netflix TV show) or something else, neon colors have returned. The bright nostalgia of the 80s is back and here to stay. Using neon colors in your business cards is a good way to stand out. Another cool thing people are doing is introducing neon colors through foil. We have done that for several clients who wanted to do foil, but were looking for a color other than silver or gold.

 

MONOCHROME


We know we just said the use of bright neon colors is popular, well the opposite is quite true too! 

Monochrome, meaning one color or several shades of the same one color, is becoming increasingly popular. Now, when we say monochrome, the easiest way people accomplish that is to make black and white cards. However, technically, you can use any color as long as it is the only one you use. 


There you have it, folks! 


If you haven’t printed your batch of business cards yet and you have the ability to refresh your designs, let us know if one of these trends above spoke to you. Our designers have experience making business cards with all of these new techniques and are happy to help you find something that works for your business. 


The key is to select something that works for your brand. 



Classic Blue - Pantone Color of the Year 2020

News

Aug 3, 2020

Classic Blue - Pantone Color of the Year 2020

Classic Blue - Pantone Color of the Year 2020


We are more than halfway through the year and boy, has it been difficult for everyone in the world. 


When the Pantone Color Institute picked Classic Blue for 2020, people wondered if it had anything to do with when they first started in 2000, and their first color was Cerulean, also known as “color of the millennium.” There may be some truth in that. Back in 2000, they picked a color that was reminiscent of the sky. Laurie Pressman, VP of the Pantone Color Institute at the time said, "We were moving into Y2K and wondering: Is the world going to fall apart?" 


Pantone Color Institute has a big task. Since 2000, they have been picking the color of the year based on research of world trends spanning all industries and forecasting what the world needs next. 


Fast forward to 2020, PANTONE 19-4052 Classic Blue is reminiscent of the sky at dusk.


Could they have predicted the world was going to suffer from a pandemic? Maybe it wasn’t the pandemic specifically that they predicted, however, they did feel the world was undergoing a similar feeling of instability and uncertainty as 2000. 


The PANTONE 19-4052 Classic Blue shade promotes reassurance, confidence and connection.


Everyone had high hopes for entering the new decade by naming 2020, “The Year of Clear Vision.” 


Now, perhaps it still is because we, the human race, are having to adapt to this new way of life and in a way, that brings clarity that we didn’t have before. 


Below are some examples: 

  • Companies that didn’t have remote work set up are figuring out that it is possible to have staff work remotely with the technology available. 
  • People are spending more time calling their loved ones on the phone or through FaceTime than they did before. 
  • Meditation and self-care are two themes that are extremely popular this year. 


We don’t know what color Pantone will pick next year; however, we think it’s important to remember what Classic Blue stands for. 


So we will be resilient, calm, thought-provoking, and confident. And we will persevere and make it through this pandemic, from one small business to another.

Symphony Hospice

Case Studies

Jul 20, 2020

Symphony Hospice

Symphony Hospice


Based in Canoga Park, California, Symphony Hospice was built on strength and hope. A set of professionals works with the primary care physicians to come up with a plan of care and comfort for those in their last moments. A hospice is typically for people who are in the last irreversible stages of a terminal illness and want to spend their remaining time with love, care and dignity.


The modern day hospice has evolved over time. The word, “hospice,” can be traced back to medieval times and was meant as a place of stay for ill or tired travelers. 


Symphony Hospice not only offers end-of-life care for family members, but it also offers bereavement  and family counseling services by spiritual and social workers. 


We love working with clients, near and far. The best thing about being so close to our clients is that they can pop into our office for a visit! 


Symphony Hospice has been coming to us for their printing needs for years! 


Whether you’re in the medical industry looking to update your marketing materials or you’re in an entirely different industry, we have the experience you need!


Let’s take a look at some of the types of items we print for Symphony Hospice:

  1. Business cards - we printed one side, silk-laminated business cards
  2. Spiral Bound Catalogs - we printed 8.5x11 inch 58 page handbooks 
  3. Presentation Folders - we printed 9x12 inch folders with one business card sleeve
  4. Brochures - we printed double sided, trifold brochures 


Each of these four marketing materials serve their own purpose. The business cards are for networking purposes.The brochures are to advertise their services. The folders and handbooks are great informational tools after a family has signed up with Symphony Hospice.


We LOVE being the one stop shop for all of Symphony Hospice’s printing needs! 


Here is a recent testimonial from Symphony Hospice on their Facebook page, “We’ve been using Axiom Print for many years for our brochures, cards, and a bunch of other promo material. They’ve come through every time with a wonderful job. Thank you, Axiom!!” 


One thing we’d like to mention is that for Symphony Hospice, we only handle their printing for now; however, for many clients that don’t have marketing materials already designed, we offer great design services. 


Call us at 747-888-7777 or email us at sales@axiomdesigns.com if you’d like to order from us today.

Restaurant Advertising During COVID-19

News

Jul 13, 2020

Restaurant Advertising During COVID-19

Restaurant Advertising During COVID-19


COVID-19 has put a damper on the restaurant industry...and that’s an understatement. To open or close dining has been the most frequent thought among restaurant owners. As the stay at home order slowly lifted and restaurants and bars were allowed to open their in-room dining, there was a resurgence of COVID-19 cases sweeping the nation. We want to preface that the rise in house parties as well have not helped the situation. 


An experienced analytics team at JP Morgan compared American credit card data and consumer spending habits with an infection tracker created by Johns Hopkins...and the results were alarming. There’s a direct correlation between increased in-restaurant dining spend and new COVID-19 cases.


As of today (July 13, 2020), Governor Newsom has ordered all of California to close indoor operations at restaurants.


Of course, if you’re a restaurant owner, this news is not easy to swallow. However, not all hope is lost. People still crave food from their local restaurants, so takeout, delivery, curbside pick-up, or drive-through are the best way to stay in business right now without risking the safety of your employees and customers, according to the CDC. Standing out from your local competition is even more important because people are spending less on dining and more on supermarkets. 


Here are three things you should think about as a restaurant owner:

  • Work on improving your takeout, delivery, curbside pick-up, or drive-through experiences
  • Focus on your bestsellers to lower your food inventory costs
  • Find creative ways to offer outdoor dining safely to lower the risk of infection as much as possible


When it comes to marketing your restaurant to your customers that live nearby, there are plenty of cost-effective things you can do. 


Here are 10 cheap ways to advertise since budgets are especially tight right now.

  1. Door Hangers - for saving on mailing costs
  2. Brochures - for new, smaller menus for your takeout/delivery options
  3. 6 feet floor stickers - for customers coming in to stand apart from one another
  4. Window clings - for showing that you’re open for takeout/delivery
  5. Sneeze Guards - for countertops or for outdoor dining tables
  6. Labels - for takeout boxes
  7. Postcards or Flyers - for mailing coupons or promo codes
  8. Car magnets or car wraps - for visibility
  9. COVID-19 signs - for useful information and warnings 
  10. Stand alone sneeze guards - for indoor waiting areas when picking up orders

 

We offer quick turnarounds. If you need help designing any of these items, we offer that as well. 


As a small business ourselves, we understand that it’s difficult in these COVID-19 times. We need to stick together and support each other! Eventually, life will go back to normal and restaurants will open up fully and customers will feel safe to eat indoors again.

Diadem Blog Photo

Case Studies

Jul 6, 2020

Diadem

Diadem 


As an authentic American tennis brand headquartered in Fort Lauderdale, Diadem prides itself on its high performance tennis gear. Founded in 2015 by a team of former tennis players and coaches, the products made by Diadem are meant to overcome challenges that players have with their tennis equipment. Diadem wants its customers to have the latest sports technology when it comes to tennis gear. 


We love that even though Diadem is located on the opposite side of the country, they come to us for their printing needs! 


Completely handled online, our account manager and Diadem’s head of operations continue to work together to print all their marketing materials in California and ship to Florida. Our excellent customer service and high quality printing at wholesale prices is why we have so many clients all over the country who choose to print from us despite the distance.


Whether you’re a sports company looking to update your marketing materials or you’re in an entirely different industry, we have the experience!


Let’s take a look at some of the types of items we print for Diadem:

  1. Business cards - we printed our classic two-sided color business cards with rounded corners 
  2. Poster - we printed a 12x18 inch poster displaying their two main lines of tennis rackets (elevate is for control and nova is for power) 
  3. Saddle Stitch Catalogs - we printed 8.5x11 inch 28 page booklets in full color displaying the many products Diadem has to offer
  4. Presentation Folders - we printed 9x12 inch folders with business card sleeves in the inside flaps
  5. Brochures - we printed gatefold brochures serving as a brief technical guide for their two main lines of tennis rackets (elevate and nova)
  6. Flyers - we printed 5.5x8.27 inch double sided color flyers advertising their tennis balls as well as their CBD roll-on gel for pain relief


Each of these six marketing materials serve their own purpose. Some are specific for networking, others are for providing detailed information, while some are for selling. 


We LOVE being Diadem’s one stop shop for all their printing needs! 


We are fortunate that many of our clients come back to us after trying us out because we care for our clients like family. Another benefit of coming back to us for all your printing needs is that we can guarantee consistent quality. 


One thing we’d like to mention is that for Diadem, we only handle their printing; however, for many clients that don’t have marketing materials already designed, we offer great design services. 


Call us at 747-888-7777 or email us at sales@axiomdesigns.com if you’d like to order from us today.