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n the enchanting world of handcrafted candles, where fragrances dance on the breeze and flickering flames weave stories, there exists a luminary – Wax Oil Wick. As we explore the essence of entrepreneurial spirit and artistic craftsmanship, we find ourselves drawn to the creative glow of our featured client’s candle business.
Behind every flicker of candlelight lies an untold story of dedication, passion, and a commitment to craft. The Wax Oil Wick embodies all these qualities and more. In this illuminating blog post, we had the privilege to sit down with the creative force behind this remarkable enterprise. Together, we delve into the artistry and inspiration that transform simple wax and wicks into miniature works of art, illuminating homes and hearts alike.
The Luminous Story Behind Wax Oil Wick
Inspiration knows no bounds! At the heart of their candle collection lies a story as intriguing as its name – Wax Oil Wick. In this exclusive interview, Tracy Dudley-Bowe, the visionary founder and driving force behind the company, graciously shared insights into their journey, inspirations, and the meticulous craftsmanship that goes into each candle.
“Thank you again for this opportunity to share and contribute to the conversation about the art and science of the candle business.
Our woman owned family business began like most candle businesses, in the kitchen with a desire to create something beautiful. As a certified Family Nurse Practitioner it was important to set the intention for Wax Oil Wick to uplift and inspire. The acronym WOW was intentional and together with my dear friend Sharon Flemmings, we set on a path to do just that .
Wax Oil Wick was born from a desire to inspire people to embrace life unreservedly. Our mission is to encourage you to dream, wonder, and wander freely. Through our thoughtfully crafted fragrances, we aim to rekindle your self-belief, while aiding in moments of connection, relaxation, focus, and imagination. By supporting you on this transformative path to your truest self, we empower you to be present for both yourself and others, creating a ripple effect that resonates throughout the world. This truly embodies who we have been our whole lives and now we express it through the art and science of scented candle making.”
Scented candle making is a fascinating blend of chemistry and creativity. Wax Oil Wick excels in the realm of scented candle making, blending the art and science of fragrance to create exquisite candles that not only illuminate spaces but also envelop them in captivating scents.
The Design Philosophy Behind Candle Elegance
While the fragrance and quality of the wax are paramount, it’s the visual appeal that often beckons us first. Wax Oil Wick consistently stands out with its candle designs, infusing each creation with unique and captivating visuals that elevate their candles into true works of art.
“Our approach to designing candles is the story ! We like to say the story is ours first and then our customers. Our aesthetic is sophisticated, modern and beautiful. We position ourselves as a little luxury without pretense. It is very important to think about the customer’s journey and their experience with your brand. We always take into account who our customers are, where they work , live and play.
We keep in mind our values when designing.
From the very beginning we invested in a wonderful, skilled professional that created our website, logo and branding kit. This is our guide. This was integral to creating our brand identity.”
What we conclude is that it’s not just about aesthetics; it’s about creating an identity that resonates with discerning candle enthusiasts.
Choosing Wisely: Tips From Wax Oil Wick for Candle Packaging Materials
As we continue our journey into the world of candle business, our focus shifts to a pivotal element that contains both form and function – candle packaging. Beyond the candlelight and fragrance, it is the packaging that serves as the initial touchpoint. It is the first impression of a crafted candle. To our question “how significant is candle packaging in establishing a distinctive brand identity?”, Tracy continues:
“There are a sea of candles for a customer to choose from. And the candle packaging helps your target audience notice your brand . While there has been a significant rise in the number of candle makers , we believe that there is success in carving a niche , that is the art !”
“How packaging contributes to customer experience?”
“Candle connoisseurs all have different preferences and needs. Packaging helps customers make their choices. From minimalism to the bold and dramatic packaging helps the consumer be drawn to just to decide if they want an experience with your brand. I would be remiss if I didn’t mention that scent is what keeps the consumer returning. So if you can knock it out the park with your labels and other packaging it’s a win win. You may just cultivate a raving fan.”
Candle packaging is more than just a practical necessity! So, get ready to learn from the experts themselves as they share their tips for selecting the right materials for candle boxes and dust covers.
“We are excited to begin this next step of boxes. It’s a significant investment! We wanted to be sure of our offerings and grow into our business. Later see how our customers respond to our brand .
1) Consider cost and budget first. It’s very important to do what’s best for your finances. After all, we want to stay in business and be profitable.
2) What are your brand values? Do you tell your customers that your company prides itself on supporting USA companies and you buy out the country?
3) If you go viral or have a large order can you activate and quickly get your large volume of boxes and labels. So it’s important to consider where your packaging manufacturer is located.
4) Consider the quality and professionalism of your packaging partner. Building relationships is key. As we know things can always go wrong on either end but it is how it’s handled and rectified that matters.
4) Consider the size and weight of your candle. You would not want to buy a box with material that cannot support the weight of your beautiful creation.
5) Maybe your packaging can be adorned with your colors and logo. You place a label after production to save money .
6) Lastly sustainability. Many consumers appreciate eco-friendly packaging. Consider using materials that are recyclable, biodegradable, or reusable to align with sustainability trends.
PS – Don’t forget that beautiful packaging demands professional photography.”
Challenges and Successful Collaboration With AxiomPrint
Behind every successful business, there lies a story of challenges and determination.
“The challenge Wax Oil Wick has had is the balance of where to invest the money. We chose beautiful labels as we started with our signature line . We hired a designer and then we found AxiomPrint and the rest is beautiful history.
Note: Finding reliable and affordable suppliers for packaging materials may take time and effort. Especially if you’re not familiar with the market. It was great to find AxiomPrint! My experience with Axiom Print continues to be one of the most pleasurable business relationships I experienced on my journey. I can’t say enough. Let’s start at the beginning.”
And throughout this challenging journey, one constant has been the unwavering support of our dedicated employees, which was highlighted by Tracy.
“Mellanie, Ellis, Christina, Luciana. Each one of these amazing people made me feel valued. Being a small business it is sometimes difficult to have access to this level of care because we may not have the volume.
I just remember how Luciana took care of me from the beginning. She listened, gave me her professional advice and then placed me in the hands of another team member to execute. Luciana even went as far as letting me know of her time away from Axiom. She warmly transferred me to Melanie who again exceeded my expectations.
I’ll tell you I had a challenge with my candle jar that was tapered, well that’s when I was introduced to Ellis who actually hand measured my glass and solved the mystery on how to label my glass! I wanted to give up on it and Ellis saved the project!
To this date these labels help us stand out ! They are unique and beautiful. I absolutely cannot wait to submit my next project. I just want to say thank you for making Wax Oil Wick feel right at home ! You all have a special place in my heart and I happily recommend AxiomPrint as my Printer of choice!”
Before we conclude, AxiomPrint wants to extend our heartfelt gratitude to Tracy Dudley-Bowe and Wax Oil Wick for generously sharing this enlightening interview with us. Your insights and experiences have added a wealth of knowledge to our candle-loving community and have given us a deeper appreciation for the artistry that goes into each and every creation at Wax Oil Wick. Thank you for being a part of this journey and for allowing us to showcase your passion and dedication to the world. We look forward to many more enlightening conversations and collaborations in the future.
