The most awaited legendary shopping month is around the corner! Before the magical Christmas and right after the beautiful Thanksgiving, businesses all over America rush in to get prepared for kicking off the thunder of discounts and special offers.
In the days following Thanksgiving the phenomena known as Black Friday, Cyber Monday and Small Business Saturday make the last days of November more beneficial for businesses of all sizes. This is the time of the year when businesses encourage shoppers to get their purchase with lower prices and receive tailored offers.
Regardless of where the roots of these crazy shopping days stretch from, there is something which is known to every business owner. These are the days when you can make the most of your company’s profit. The days fall before the most awaited holiday, Christmas. And if you prepare your business professionally, make sure you will get the utmost of this shopping season.
Tips and Hacks to Create Hype Around Your Business
It might be hard to believe, but this crazy week gives major opportunities even for independent small businesses to generate much revenue and engage many new customers. And so, keep reading, because with much enthusiasm, we’ve compiled several tips for you to make the most of this year’s crazy shopping month!
- Create Digital and Social Media Boom. No one wonders that nowadays social media platforms are prevailing in our lives. Companies are competing in online platforms to take the first horizon and embrace more visitors to their side. Especially during holidays it is getting double activated. So, the first step of this big cycle of preparation is very important. This should be the planning of your social media posts and web page updates. Share a word about the upcoming shopping holiday, share the hottest deals your business is offering, share the behind-the-scenes of your staff preparation. The more you involve your clients in this journey, the bigger is the chance they will visit you during the weekend. This might be a great opportunity for individuals who hold e-commerce stores. You will have many contents to share and double your reach.
- Organize Offline Awareness Marketing Campaigns. You know this for sure, marketing campaigns are the classic and traditional ways of boosting sales and engaging much revenue. This is another great way to let your customers know what’s happening and what they should expect from your business. Bunches of discounts, offers and coupons will definitely drive them through your store doors. To make this process more effective, most businesses choose printed advertising materials. EDDM Flyers and EDDM Postcards provide effective and easy access to customers. With EDDM flyers and postcards you have the chance to directly promote the products or services of your company. Whether you are having a sale, special offers, or any other business-related announcement, make sure that EDDM flyer printing is the right way to engage your target demographic and let them know about your Black Friday offers in advance. With specified zip codes you can draw your target route map, and reach each address of your customers. Another effective way of your messaging strategy would be giving away greeting cards in front of your stores. Before they come inside, this can be a nice treat to greet them. With beautifully designed greeting cards you let them know what to expect from your business during these crazy days.
- Appear Professional. Literally everyone loves being treated and served properly. Before falling into the flow of this madness make sure you’ve prepared all the essentials for your staff. You can hardly find workers running through the store without any job. This means they are always in the sight of your clients. An essential part of your staff dress code should be ID badges or professionally designed custom event badges. You can take advantage of the shopping week and order special designs for your badges. This will set the atmospheric mood not only among your staff members but overall in the store.
- Order Custom Printed Gifts. While you strive to make both ends meet, marketing gurus suggest offering additional discounts on several products which will certainly grab the attention of random passers-by. Clients are always happy and satisfied when they receive something for free or at least with some discounts. Imagine their happy faces when you give them a pack of custom printed stickers or labels with your business logo on it. You can see your beautifully designed stickers literally on everywhere: phones, laptops, notebooks. Moreover, if you choose several winners from your organized competitions you may surprise them with a small gift that will be chosen from your products and will be wrapped up in custom printed boxes. Branded packaging is now more relevant than ever before. So, don’t save up on this kind of beneficial investment!
There are hundreds of shopaholics out there. They are excitedly looking forward to this awesome week. And you have the chance to make it a success to finish out the year strong!
Oh yes! And if you’re looking for additional help to get awesome printing for your marketing materials, just reach out to us and share your weirdest printing wishes!
We are more than happy to be a part of this crazy
