Women's Council of Realtors Greater LA 2020 Event
In spirit of Women’s History Month and International Women’s Day, we wanted to celebrate someone very special to us, here at Axiom Print. Axiom Print would not be where it is today without her.
Her name (drumroll, please!) is…
Outside of the many hats she wears at the office (HR, Head of Operations, Content Management, etc.), she also promotes Axiom Print services when she is out of the office.
Arsine spoke earlier this year at the Women's Council of Realtors, Greater LA 2020 Installation to showcase how we (Axiom Print, Inc.) can help realtors market their business. We have had the good fortune of doing a lot of print work for realtors including brochures, business cards, lawn signs and more. When over 80% of home buyers purchase their home through a real estate agent, you need experiential marketing to make a name for yourself. Experiential marketing is anything from touring a couple through a home to creating an open house event or a community tour, etc.
And how do you increase awareness about your experiential event?
If you’re a real estate agent, there are many ways you can raise awareness about your home buying and selling capabilities. Many successful real estate agents we know have strong word of mouth referrals, but that’s not enough. Buying and selling a home is a very personal and intimate purchase...a lot of consideration is put behind the decision.
Seeing the real estate agent’s face on lawn signs or billboards is a way to reinforce your popularity. And if you are in the situation where you are at an event, and someone mentions they are looking to buy a home, you’d want to network with that individual and give them a business card with your likeness and contact information, especially if you had a solid conversation and hit it off.
First impressions are everything so having the right materials and signage to demonstrate your abilities or personality is key.
If you’re a realtor, check out our affordable signs: https://axiomprint.com/product/real-estate-open-house-signs-498