The Role of Business Cards in Brand Development
on Jan 19, 2022
custom magnet business cards printing in LA

We live in the age of exaggeration, where simply buying a body shampoo can make us get lost in a multitude of offers and dozens of chasing ads. What we really search for is a reliable brand. Nowadays' consumers need something that will speak to their hearts, will not confuse their minds and have the entitlement of rectifying their buying behavior.


Creating a brand is not an easy task, neither is its development process. Brand is about a consumer’s perception of your business and it is not only about just creating a logo and browsing it on a website or on printed advertisements. With appropriate branding strategies you have that awesome chance to create a positive perception among your target audience and convey a sense of trust, value and of course quality towards your company and the products you display.


But what makes a brand fascinate us and leave a strong impression on consumers? 

Apart from designing wonderful logos, creating unique names, and sharing vital messages, it is also equally important to make your brand and company more identifiable among other competitors. Regardless of its relatively small size, a business card plays a pivotal role in the development of brands and businesses. Because business cards are often given to possible partners and customers, they present a highly personalized form of branding. And now we will dive deeper to see what exactly business cards can do for our brands.



Business cards are those printed paper cards bearing information about a company, business or an individual. Those business cards that do not have any specific or individual features have a less chance of being kept or remembered than those that have unique design and foiling, which certainly grabs attention. Over time the types of business cards have evolved and now we may come up with hundreds of forms: Classic Business Cards, Plastic Business Cards, Magnet Business Cards, Business Cards with Triple Layers and dozens of other forms out there.


While some companies underrate the importance of business cards, successful companies insist on annually allocating some part of the budget for the designing and printing of their companies business cards. And here are the main reasons why to choose business cards for your brand development:


Business Cards Guarantee Strong First Impression and Convey Appearance of Professionalism. When it comes to making an elegant impression and sophisticated look, expressing extra professionalism and creating bases for further corporations, true professionals exchange their business cards which guarantee the start of meaningful connection and chances for collaboration. First representation is everything. Keeping a business card on hand transfers the appearance of professionalism and shows how prepared and organized your company is. The professionals of business ethics constantly remind us how essential it is to show your business-interlocutor that you represent a very organized and prepared company. Followingly, exchanging business cards is a great indicator of how professional you are.


Business Cards Provide Enough Space for Including Needed Information About Your Brand:  By designing and including your brand's logo, name, slogan, basic contacts on the business card, in a more unconscious way you reinforce your brand in the minds of other people who view and take the card. But there are some cases when branded business cards do not give the expected results. The main reason for this is that some companies design their business cards not according to their brand’s main design. Somehow, they fail to effectively incorporate their company’s brand vision and main message. But the idea here is that with the help of a small well-designed business card it is possible to guarantee feedback and make other people become curious about learning more about your brand and company.


Business Card is That Perfect Networking Tool and an Opportunity to Spread a Word About Your Brand: Special events, trade shows and meetings are all luxurious and prime locations for handing out your business cards, doing networking and setting up new collaborations. Business cards are often ignored  or taken less seriously in developing a network. But today's business world dictates another thing: ‘competition isn’t stopping, so neither can you’. Though social media platforms are considered the “must-have” tools for networking, business cards have a long life and are easily saved in format. And it is not a surprise that paper business cards are a staple for all of the tete-a-tete interactions you have for your brand development and business enlargement.


Business cards have always been and will be among the most essential tools for brand development strategy. Meanwhile, frankly speaking, just having a business card is not enough ''to conquer'' the business world. Your business card is the reflection of your business. Accordingly business cards should be well-designed and carefully organized in order to make a strong impression on the recipient. For which, Axiom Print is always there to help your company stand out and engage prospective customers.


Axiom Print ensures that your preferences are met with creative design and superior quality printing. We offer an affordable and easy way to create Business Cards and other types of business cards that will convey the needed message to the customers in a more interactive and easier way.


Moreover, our experts will provide the printing of Business Cards within 3 business days. But thanks to our printing gurus, high-speed machines and brand new facilities, we offer rush printing, and even same-day printing services. We can fulfill the order with next day or even same day turnaround.


Remember, that potential partners want the brand, which is professionally-organized and well-designed, while potential customers want the brand, which is reliable and trustworthy. So, never hesitate to invest in business card printing, cause they unveil the path to success for your brand and business.