Small Business Saturday 2021: How to Prepare Your Business for Small Business Saturday
on Nov 11, 2021
Small Business Support

Shopping locally and supporting the small businesses in your community, can be the greatest seasonal gift to your community! 


Celebrated between the long lines of November holidays, Small Business Saturday is a relatively new shopping holiday which glorifies the importance of small businesses in the United States and encourages customers to shop locally in person or from small businesses.


Before passing to the most delicious slice of our blog, let's turn the timeline back and learn the history behind this popular seasonal holiday.


Small Business Saturday is an American shopping holiday which falls on the Saturday after Thanksgiving in the United States during one of the most awaited and busiest shopping periods of the year. This Saturday is always the last one in November, so it is held between November 24 and November 30. And this year small business owners are going to celebrate it on the 27th of November.Small Business Saturday encourages holiday shoppers to patronize brick-and-mortar businesses that are local and small. 

Small Business Saturday is a registered trademark of American Express. In 2010 they were the pioneers who came up with this idea and created a special holiday with a goal to help communities thrive and engage new customers. The main aim of Small Business Saturday is to remind buyers that they play a pivotal role in assisting the small businesses in their community to flourish and double the income. Somehow, with the efforts of American Express, this has become kind of a nationwide movement which should be celebrated almost every day and not for one day. Encouraging people not to leave their birthplaces and develop their communities is one more step towards empowering the country. 


Particularly, Small Business Saturday gives major opportunities for independent small businesses to generate much revenue and engage many new customers. And so, keep reading, because with much enthusiasm, we’ve compiled several tips for you to make the most of this year’s Small Business Saturday!


  • Prepare Digital and Social Media Makeover. No one wonders that nowadays social media platforms are prevailing in our lives. Companies are competing in online platforms to take the first horizon and embrace more visitors to their side. Especially during holidays it is getting double activated. So, the first step of your preparation for Small Business Saturday should be the planning of your social media posts and web page updates. Share a word about the upcoming shopping holiday, share the hottest deals your business is offering, share the behind-the-scenes of your staff preparation. Create a Facebook event and encourage your friends to invite their friends and attend your Small Business Saturday event. The more you involve your clients in this journey, the bigger is the chance they will visit you on Saturday. Bright colours, unusual graphics and fun content will surely drive the attention of people. To get them more interested in your business, let them know who you were before launching the business. Share the initial ideas or success story behind your small business. This might be a great opportunity for individuals who hold e-commerce stores. You will have many contents to share and double your reach. The out-of-box thinkers of Axiom Print marketing team confirm this point and hint us that they do the same for social media platforms such as Facebook, Instagram, Pinterest and other well known e-commerce platforms.


  • Organize Competitions and Giveaways. This is definitely another nice way to raise awareness about your small business or brand name. With the marketing trick you can involve many newcomers who never even heard about your small business. With the help of these tested-and-trusted competitions and giveaways your potential customers uncautsouldy bring their friends to your store. You wonder how? Just a simple example of organizing an online giveaway on your Instagram account. The winner will be that one person who tags at least 5 friends of hers, who will start to follow your small business account, like the content, watch the stories and of course in this way double the reach of your account. In their turn these people will do the same action. In this way more people will be interested in learning about the products or services your business suggests.


  • Prepare Little Gifts and Special Sales. While you strive to make both ends meet, marketing gurus suggest offering additional discounts on several products which will certainly grab the attention of random passers-by. Customers are always happy and accustomed when they receive something for free or at least with some discounts. Imagine their happy faces when you give them a pack of custom printed stickers or labels with your business logo on it. Beautifully designed stickers literally will be attached everywhere: phones, laptops, notebooks. Moreover, if you choose several winners from your organized competitions you may surprise them with a small gift that will be chosen from your products and will be wrapped up in custom printed boxes. Branded packaging is now more relevant than ever before. So, don’t save up on this kind of beneficial investment!


Whatever you do and however you plan your Small Business Saturday Marketing checklist, be assured that you are doing a huge job for your community. There are hundreds of shopaholics out there who are excitedly looking forward to this awesome holiday, and you are to make your Small Business Saturday a success to finish out the year strong!


Oh yes! And if you're looking for additional help to get awesome printing for your marketing materials, don't worry to contact us and share your weirdest printing wishes! We are enthusiastically looking forward to it!


The encouraging and creative team of Axiom Print wishes you much prosperity and a bunch of groundbreaking ideas for new products! You rock!


Happy Small Business Saturday!